cameroon gce A level 2021 professional marketing skills 2

cameroon gce A level 2021 professional marketing skills 2

cameroon gce A level 2021 professional marketing skills 2

1. BAILEY is a small scale producer of NATURAGE, a natural orange juice. He sells to retailers Shops, Restaurant operators and at times sells in offices. This product is a success because customers see it as a highly nutritional solution with medicinal compositions. These attributes give the product competitive advantage over other similar products in the industry.
BATEH, the marketing managers presented a report and sales statistics for the month of June, 2018 from sales force and other marketing intelligence sources concerning market realities on the product as follows:
– Potential market for the product in Kumba municipality is 200 Inhabitants
– Selling price per bottle 500 FRS
Categories of customers % demand of NATURANGE
Retail shops 45%
Restaurants 35%
Offices 20%
(i) Using a suitable diagram, show the different channels through which BAILEY can get his
Products to final consumers and indicate the most suitable channel structure that the firm can use to achieve wide product exposure (10 marks)
(iii) Calculate the revenue BAILEY will generate from each customer type and total revenue for the month of June. (8 marks)
(iv) Propose 3 services from which BAILEY can obtain marking intelligence (7 marks)