cameroon gce A level 2024 digital marketing practice 1
cameroon gce A level 2024 digital marketing practice 1
An online advertising model in which
advertisers pay each time a user clicks on the
company’s advert placed on a search engine is
best known as
A SEM
B SEO
C PPC Advertising
D SERP
Marketing activities undertaken to reach
customers directly through handheld devices is
described as:
A Mobile marketing
B E–Business
C M–commerce
D E–Commerce
8.
2. The online advertising payment model where an
advertiser is charged to pay only for specific
actions taken by online visitors is best described exact A reference location toof a web the resource resourceor that information specifies the
you seek on the internet is known as:
A Hyperlink
B internet protocol
C Web page
D URL
9.
as:
A Cost per click
B cost per action
C cost per lead
D cost per acquisition
3. It is the mobile marketing strategy where
marketers send brief promotional text messages
to their actual and potential customers
A MMS marketing
B Bluetooth marketing
C Telemarketing
D SMS Marketing
eBook cannot be read on which of the following
devices:
A Tablet
B Television
C Computer
D smartphone
10.
The direct marketing tool powered by the
internet is:
A SMS
B e–mail
C direct response TV
D Direct mail
1 1.
4. Mr. Obi bought a car from the website of
Toyota company. This transaction can be
described as:
A C2B E–Commerce
B B2C E–Commerce
C B2B E–Commerce
D C2C E–Commerce Traffic made up of online visitors who arrived
on your website by clicking on a link from URL
or another website is known as;
A Direct traffic
B Campaign traffic
• C Referral traffic
D Organic search traffic
12.
5. Identify an advantage of e–commerce to a
customer
A Low marketing cost
B Convenience
C more sales
D bigger audience
After evaluation of a digital marketing
campaign, it was observed that more website
visitors became customers; the online digital
marketing objective the firm is said to have met
13.
The visitors who regularly engage in a social
media conversation are called:
A Followers
B Viewers
C Subscribers
D Purchasers
6.
is:
A Brand awareness
B Global reach
C High conversion
D Low cost per lead
A link to a website from other websites is
described as:
A Internal links
B Front links
C Backlinks
D Social links
7.
Coca cola is a drink known everywhere in the
globe through social media, what is the digital
marketing objective that has been attained?
A Global reach
B High conversion
C Brand awareness
D Cost effectiveness
