cameroon gce intermediate level 2024 product mastery 1
cameroon gce intermediate level 2024 product mastery 1
A concept which focuses on large scale 8.
aggressive selling efforts is
A Marketing concept.
B Selling concept.
C Product concept.
D Production concept.
are
A period when marketers focused on seiiing what
has been produced was between
A 1800–1920s.
B 1920s–1950s.
C 1930–1950s.
D 1950s–l960s.
The Absolute non consumer refers to
A Those who will never consume the
product.
B Those who are not able to consume.
C Those who are consuming other products.
D Those who are already consuming the
product.
9.
3. An activity in marketing were organisations
promote major artistic and sporting events to
meet up with their objectives is called
A Sponsorship.
B Goods.
C Services.
D Events.
A component of the market which consist of
those external forces that influence the
functioning of a company is called
A Market.
B Demand.
C Supply.
D Environment.
10.
4. A broad plan of action put in place by an
organisation in order to achieve an objective is
called
A Marketing strategy.
B Market segmentation.
C Market positioning.
D Target marketing.
The total sales of textile industry is 500,000frs
per day and the market share of CICAM is 40%.
The market share in value for CICAM will be
A 200000frs.
B 120.000frs.
C 300 OOOffs.
D 400 OOOffs.
11.
5. The segmentation variable that divides the
market based on occupation, age and income is
A Psychographic segmentation.
B Demographic segmentation.
C End use segmentation.
D Behavioural segmentation.
12. A Desktops Computer purchased by MTN
Cameroon for its staff is called
A Components.
B Installations.
C Accessories.
D Operating supplies.
6. It is the amount of money charged for something
of value
A Price.
B Exchange.
C Value.
D Satisfaction.
13. The core product that has been transformed into a
physical product is known a/an
A Augmented product
B Real product
C Total product
D Basic product
A group of buyers sharing similar needs that a
company decides to serve by directing all
marketing efforts towards them is called
A Industrial market.
B Niche market.
C Consumer market.
D Target market.
7.
14. The activity that involves testing of raw materials
to ensure that they arc of good quality before
entering the production process is known as
A Quality control management
B Inspection of raw materials
C Production control management
D Marketing management
