cameroon gce intermediate level 2024 sales methods and communication 1
cameroon gce intermediate level 2024 sales methods and communication 1
The main activity involved in selling is
A Preparing marketing plans.
The personal communication of
B information to persuade others to buy.
Establishing the company’s
C communication budget.
D Segmenting consumers’ market.
1.
The stage in the sales plan that consists of
receiving the customer at the sales point and creating
the first contact with the customer is referred to as
A Reformulation
B Customer care
C Welcome
D Taking leave
~ 9.
Selling activities performed by professionally
trained employees in companies arc called
A Mass communicators.
B Distributors.
C Sales people.
D Store keepers.
2.
In selling, a professional sales person should;
A Use aggressive selling techniques.
B Convince customers to buy at all cost.
C Deceive customers in order to make
sales.
D Build profitable customer relationships.
3.
An activity in a retail store, where the
sales person summarises all what has been said by
the customer so as to have a proper knowledge of
the customer’s needs is
A Welcoming the customer.
B Customer care.
C Handling objection.
D Reformulating.
10.
One of the mission of a sales person is
A To serve as a link between the company
and its customers.
B To establish the price of the company’s
product.
C To segment the company’s market.
D Develop the compensation plan of the
company.
4.
The route through which goods move or flow from
producers to final consumers with the use of
intermediaries is called the
A Indirect channel of distribution.
B Direct channel of distribution.
C Channel of distribution.
D Channel of communication.
11.
5. A commercial source of information about a
company’s products is
A The customer’s friend.
B The product’s package.
C The customer’s relatives.
D Consumers associations.
SOACAM company buys vegetable oil from Mayor
company and then sells to retailers in the town of
Douala. SOACAM is said to be practising
A Physical distribution.
B Wholesaling.
C Retailing.
D Trading.
12.
6. Which of the following represents a quality the
sales manager of CAMLAIT will consider when
selecting people for a sales job?
A Their intelligence in school.
B Their religious affiliation.
C Their ability to handle objections.
D Their consumption patterns.
13. Which of the following represents the main
communication objectives?
A To inform, persuade and to remind.
B To inform, to convince and to identify.
C To anticipate, identify and satisfy.
D To prospect, convince and to remind.
7. It is a need or desire that is sufficiently
pressing that causes a consumer to seek for
information on how to satisfy it.
A Need.
B Wants.
C Motive.
D Service.
14. Companies that use any paid form of non–personal
presentation and promotion of their ideas, goods, or
services by an identified sponsor are said to be
carrying out
A Sales promotion.
B Publicity.
C Personal selling.
D Advertising.
