Advanced level 2025 South West mock professional marketing practice 2
Advanced level 2025 South West mock professional marketing practice 2
QUESTION ONE (25 MARKS )
ADAMU BADLUCK LTD is considering an increase in sales i‘V implementing external promotions ,
Sales (POS). However, the firm is also struggling to accurately forecast 5.^es for the upcoming seasons.
The table below shows the sale figures for the last six months of 2023 with sales /?5ures ln millions.
Qtlts Point of
Months July August September October November December I
Sales 12 20 32 45 60 95
a) Explain four external promotion strategies at the Point of Sales to be implemented by this firm. (4marks)
b) Present the sales trend of this firm on a suitable time graph. (5marks)
c) Use the regression equation to forecast sales for the first quarter of 2024. ((marks)
d) Determine the regression equation using the least square method of sales forecasting. (JOniarks)
QUESTION TWO: (25 MARKS)
BananaChem PLC is a chemical producing company’ based in Mamfe that specializes in extracting and processing
chemicals from bananas. The company supplies these chemicals to various industries, including food,
pharmaceuticals and cosmetics. You are provided with the fo/Jowing details for BananaChem pic.
Annual requirement of materials = 20,000 gallons
Acquisition cost per order = 20 FRS
Annual carrying cost per gallon = 5 FRS
a) Using the tabular approach, determine the EOQ, number of orders and total cost, supposing order size
ranges from 100 to 500gal!ons at a constant increase of 100 gallons.
b) Using the formula method, determine;
i. Economic Order Quantity (EOQ) and number of orders (N) taken for the year.
ii. Average inventory
c) State and explain three factors to be considered when choosing a distribution channel.
d) Illustrate the distribution structure to be used by this company in distributing its product. (4marks)
(9mnrl<s)
(6nlarks)
(6marks)
QUESTION THREE: (25 MARKS)
In March 2023, Virat Tek managed a prominent retail store in Bamenda main market. His focus was not only on
direct sales but also on engaging in public relation activities, with the aim of enhancing the store’s visibility,
> below reputation was,gathered and an increase . in future sales. After a detailed observation of the store’s activities, the information
Number of customers that entered the store
Number of customers who bought from the shelf ....
Number of customers who stood in front of the shelf
. ...8, 200
..5, 000
6, 600
.250,000 FRS
.475,000 FRS
.550, 000 FRS
320,000 FRS
