cameroon gce A level 2021 digital marketing practice 1
cameroon gce A level 2021 digital marketing practice 1
1. An integrated plan on how a company will use social media, e-mail content and search engine to promote goods and services is known as ;
A Marketing planning
B Online marketing
C Digital marketing strategy
D Search engine marketing.
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2. Identify a benefit of a digitalized economy to the citizens of the country ;
A Citizens do not need to work
B More taxes
C Enjoy advanced products
D Low production cost.
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3. In digital marketing the various ways through which costomers get in contact with a company and its brand can best be termed ;
A Communication
B Advertising
C Touch points
D Customer engagement.
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4. The best tool a digital marketer can use to transfer or convert social media followers to website visitors is ;
A Content
B E-mails
C Advert messages
D Discounts.
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5. The promotion of products using digital technology is best described as ;
A Digital marketing
B Online marketing
C Product marketing
D Promotion mix.
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6. In digital marketing a detailed description of customers characteristics is called ;
A Customer research
B Customer persona
C Customer analysis
D Market research.
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7. This is a type of advertising which targets people who have recently interacted with the company and her brands.
A Information advertising
B Reminder advertising
C Remarketing
D Persuasive advertising.
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8. In digital marketing, a ‘LEAD » is ?
A A regular customer
B Someone who has shown interest in the firm’s product
C A one-time-buyer
D Relative non-consumer.
