cameroon gce advanced level 2025 digital marketing 2

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1. TESLA is a digital marketing expert, who has a company that produces body lotion with the brand name Kojic. She decides to carry her product online by having a social media page for her business, so as to generate leads and also creating a website for her brand. Her team members advised her to focus more towards increasing their visibility on their website, social media and to also use search engines like Google and Apple Safari to target more customers online.

 

(a) Explain the term Search Engine Marketing. (5marks)

(b) Identify FIVE types of information that can be found on a business website. (10marks)

(c) Describe TWO benefits of using social media marketing. (4marks)

(d) Explain THREE techniques that can be used to generate leads. (6marks)

 

2. The Ministry of Public health in collaboration with a telecommunication company (MTN SA Cameroun) wants to create awareness on the dangers of consuming “ILLEGAL DRUGS” in our society. They carried out an online and offline campaign to give a health talk on the disadvantages of consuming illegal drugs, and they tried to convert drug users to non-drug users with the help of MTN sending personalized messages to the public. An email list was use to send messages across many platforms to reach a wide range of audience to prevent drug abuse among youths and to have a drug free society.

 

(a) Explain what you understand by Conversion Rate? (5marks)

(b) Explain FOUR functions of an email. (8marks)

(c) Identify 3 Ways to access the effectiveness of your social media marketing campaign. (6marks)

(d) Explain FOUR factors to be consider when selecting a digital marketing channel. (6marks)

 

3. ANKARA is a modern fashion designer that specializes in the production and marketing of senators wear for men, women and children of all ages. He intends to customize his marketing materials sent to customers in the form of an advert to convince them to purchase his products online. He came up with a strategy of composing an email list for his customers by collecting the email address of all customers.

 

(a) Describe what you understand by the term Email List. (5marks)

(b) Explain THREE types of email ANKARA can send to his customers. (6marks)

(c) Explain FOUR indicators for a successful digital marketing campaign. (8marks)

(d) Explain FOUR direct marketing tool that can be used by the firm. (6marks)

 

4. Cameroon Cultural Hub is an Organization in Yaounde that promotes local arts and cultural events via its website and social media channels. To attract a larger audience, the hub recently revamped its website and invested in SEO techniques to boost organic traffic. Their online strategy also includes content marketing and the use of professional social media management tools to schedule posts and engage with followers. The Hub’s management is analyzing web traffic metrics to fine-tune its digital presence and maximize visitor engagement.

 

(a) Explain the importance of proper website structure, including domain registration and SEO for attracting and retaining online visitors. (6marks)

(b) Given that the website had 8,000 impressions and received 320 unique visitor clicks in a month. Calculate the Attraction Rate. (6marks)

(c) Define a URL and explain its role in ensuring that potential customers can easily access the Cameroon Cultural Hub’s digital content. (7 marks)

(d) Discuss how social media management tools can assist the organization in streamlining content scheduling and tracking audience engagement. (6marks)