cameroon gce advanced level 2025 professional marketing practice 1

Based on the image provided, here is the extracted data, which includes a set of multiple-choice questions from a marketing or business management exam.

Question 1

It is the systematic process of obtaining and analyzing data to provide information for marketing decisions making

A. Market research

B. Marketing research

C. Market analysis

D. Market study

Question 2

A piece of furniture purchased by the principal of a school for office use is an example of a

A. Shopping good

B. Speciality good

C. Unsought good

D. Convenience good

Question 3

The cost statement of CAMCO Ltd shows a selling price of 45,000 FRS, variable cost per product of 25,000 FRS, output sold 75 units, output produced 100 units, and total fixed costs of 30,000 FRS. The contribution margin will be

A. 70 000frs

B. 55 000frs

C. 10 000frs

D. 20 000frs

Question 4

This process involves comparing alternative suppliers for purchasing new materials needed in production.

A. Buying center behaviour

B. Business buyer behaviour

C. Buying center process

D. Business buying process

Question 5

The best distribution strategy for a market with customers who are widely dispersed, is

A. Exclusive strategy

B. Selective strategy

C. Intensive strategy

D. Extensive strategy

Question 6

Which of the following is the primary goal when determining communication objectives in a marketing communication programme?

A. To choose the right media

B. To define what the communication efforts are meant to achieve

C. To design the message

D. To select the message source

Question 7

When designing a sales force strategy, a company must decide between the following two types of sales force

A. Marketing and moving sales force

B. Outing and inside sales force

C. Digital and traditional sales force

D. Direct and indirect sales force

Question 8

It is the willingness of a service provider to help customers and provide prompt service

A. Reliability

B. Assurance

C. Responsiveness

D. Empathy

Question 9

An agreement whereby the responsibility for arranging and paying for the transportation of goods to a named destination is in the hands of the seller is best described as

A. Cost and Freight

B. Carriage and Insurance Paid To

C. Cost, Insurance and Freight

D. Carriage Paid To

Question 10

The level of stock at which a firm’s stock is not allowed to go below

A. Maximum stock level

B. Minimum stock level

C. Security stock level

D. Allarm stock

Question 11

It is a group of actual or potential buyers who have needs and wants that can be satisfied by the products offered by a company

A. Market place

B. Sales point

C. Market

D. Market share

Question 12

The process of determining the optimal number of sales people needed for a team is known as

A. Sales force recruitment

B. Sales force sizing

C. Sales force training

D. Sales force evaluation

Question 13

One role played by the purchasing department of OKPLAST PLC is

A. To find and approve suppliers

B. To collect cash for goods supplied

C. To ensure quality production of goods

D. To ensure that customers buy what they want

Question 14

The process of new product development starts with

A. Idea screening

B. Idea generation

C. Product development

D. Product testing

Question 15

Which pricing strategy is adopted by UCB Cameroun when it sells a crate of sweet drinks in the Far North at 5,500 FRS and in the Littoral region is 5,000 FRS?

A. Competitive pricing

B. Geographical pricing

C. Premium pricing

D. Discriminatory pricing