cameroon gce advanced level 2025 professional marketing skills 1

Based on the image provided, here is the extracted data, which includes a set of multiple-choice questions from a marketing exam.

Question 1

The concept that focuses on mass production and distribution efficiency is known as

A. Marketing concept

B. Product concept

C. Production concept

D. Selling concept

Question 2

This is an element of the micro environment

A. Culture

B. Legal

C. Demographic

D. Public

Question 3

Njeforbi supermarket must avoid selling expired products to its customers. This is a basic consumer right to be

A. Informed

B. Heard

C. Choose

D. Safety

Question 4

SABC positions the Top brand with products like Gooddine and Orange, what type of product positioning is it?

A. User occasion

B. Quality

C. Benefits

D. Product category

Question 5

A marketing mix variable which describes the blue and white colours used by CAMTEL is

A. Product

B. Place

C. People

D. Physical evidence

Question 6

It is a plan that involves setting broad company goals over a long period of time and developing strategies to achieve them

A. Strategic plan

B. Marketing plan

C. Operational plan

D. Tactical plan

Question 7

The last stage of the adoption process is

A. Adoption

B. Interest

C. Awareness

D. Trial

Question 8

An example of an organisational buyer is

A. The Government

B. A Housewife

C. A Student

D. A Teacher

Question 9

Identify the three modes of transport below

A. Road, sea and air

B. Land, water and air

C. Road, water and air

D. Rail, pipeline and air

Question 10

The approach to international marketing in which a firm standardizes its products and market activities, adapting where necessary is

A. Globalisation

B. Localisation

C. Multinational

D. Glo-localisation

Question 11

A service characteristic which states that services are produced and consumed at the same time is best described as

A. Perishability

B. Inseparability

C. Heterogeneity

D. Intangibility

Question 12

Remuneration that is based on employee performance is called

A. Bonus

B. Commission

C. Salary

D. Benefit

Question 13

The fourth stage of the selling process is

A. Demonstration

B. Follow – up

C. Closing the sale

D. Presentation

Question 14

A stage in the selling process that focuses on after-sales activities

A. Closing the sale

B. Follow-up

C. Prospecting

D. Objection Handling

Question 15

It describes the process of building long term commitment and loyalty from customers

A. Societal marketing

B. Relationship marketing

C. Holistic Marketing

D. Aggressive marketing

Question 16

A market situation where there are a few giant firms dominating the industry is described as

A. Monopoly

B. Perfect

C. Oligopolistic

D. Monopolistic

Question 17

The micro environmental factor that deals with physical distribution of products is

A. Customers

B. Intermediaries

C. Competitors

D. Suppliers

Question 18

In a market based structure, the company staff responsible for making marketing decisions is

A. Product manager

B. Marketing manager

C. Sales manager

D. Brand manager