cameroon gce intermediate level 2024 sales methods and communication 2
cameroon gce intermediate level 2024 sales methods and communication 2
Dangote Cement Company Ltd specialised in the production of Cement in different grades for the Cameroon
market. The Company intends to sell its products to customers located in the Far North Region of
CAMEROON. Mohamadou a holder of an intermediate certificate in marketing was employed to represent the
company in the Far North Region
a) i) Identify who Mohamadou is to the Dangote Company,
ii) State four duties of Mohamadou to the DANGOTE Company within the Far North Region. (5 marks)
b) Describe 4 qualities Mohamodou should possess to effectively represent the company in the Far North
Region.
c) Distinguish between a customer and a consumer. State 3 commercial sources of information to
consumers
1)
2) The government of Cameroon has put in place various services to protect the consumers of meat in the various
slaughters houses in Cameroon .These services arc to oversee the activities of butchers in slaughter houses in
terms of their prices, weight and measures used as well as how the meat is distributed to customers and
consumers.
a) State four reasons for consumer protection.
b) Define Distribution and state 3 roles played by Intermediaries in the distribution of the
products.
c) With the aid of a diagram explain the two main channels of Distribution.
Firms that make use of the traditional selling methods to sell their products equally reinforces this activity by
sending out Communication messages to their target audiences. This communication is said to be complete
only when they receive appropriate feedback from their audience.
a) Explain the 3 main objectives of communication to the management of these companies.
b) With the aid of a diagram identify and briefly explain what constitute the communication process.
c) State 4 advantages of using traditional selling as a form of contact sales.
3)
4) Successful Banks offer various services to their customers. Some offer basic financial services, while others
go an extra mile by employing standby Telephone sales personnel who attend to distant customers’
worries over the telephone at any time of the day.
a) Explain the principle of distance selling and state two advantages and disadvantages as a
method of sales
b) List 6 types of Banks in Cameroon.
c) Explain five attitudes to be adopted by the Telephone sales personnel when receiving
business calls.
5) The quest to gain new customers has caused different businesses in Buea town to use different strategies to
make their sales points attractive to customers.
Given that sales points are classified according to their sizes as indicated in the schedule below:
a) Define a sales point (retail outlet). Differentiate with examples FOOD and NON FOOD stores. (6 marks)
b) Reproduce and complete the table using the above schedule of retail outlets.
c) State 4 ways through which retail outlets can make their sales points attractive.
COGENI Ets is a building material retail store located in Douala Cameroon. As customers enters and leave,
the manager uses appropriate documents to keep track of this business transactions After purchases, the
management ensures that each item purchased by a customer is accompanied by a leaflet called the product
analysis sheet.
a) Identify the various phases of activities that take place from when customers enter till when they
eventually leave the enterprise.
b) Explain the following documents used in business transaction by the manager
– Supplier sheet (Form).
– Purchase order form.
– Invoice.
– Receipt.
c) Define a product analysis sheet. Use the information below to reproduce and complete the product
analysis sheet.
Information: Product Name, Size, weight, price of the product, After Sales Services, Chemical Composition,
Country of origin, raw materials used, guarantee/ warranty, references number, Discounts accorded and
