gce 2021 intermediate level digital marketing practice 1
gce 2021 intermediate level digital marketing practice 1
1. Marketing efforts that involves the use of internet
is known as :
A Online marketing
B Offline marketing
C Electronic money
D Catalogy marketing.
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2. Digital marketing is different from trditional marketing in that _______.
A Research is slow
B Research is normal
C Research is fast
D Research is better.
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3. _______ signifies a growth in digital marketing.
A Thousands of computers
B Thousands of people online
C Thousands of competitors
D Thousands of mobile phones.
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4. digitalisation in marketing is as a result of ______.
A Low technology
B High technological advancement
C Increase purchasing power
D Increase in population.
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5. The digital marketing process consist of _____interactive stages.
A 2
B 6
C 4
D 1
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6. A web of thousands of computer network that carries data across the globe is _______.
A Internet
B Extranet
C Intranet
D Networking.
_______________________________________________
7. Indicate the meaning of internet.
A Internet working
B Inter-connections
C Global
D International network.
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8. Companies go online with their product because there are/is ________.
A Many people online
B Point technology
C Many youths online
D A group of people online.
_______________________________________________
9. _______ is a marketing technique dorminated by dialogue.
A Kiosque marketing
B Traditional marketing
C E-mail marketing
D Digital marketing.
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10. Online marketing is important to a firm because of ___.
A It’s ability to sell products
B It’s ability to go viral
C It’s ability to be online
D It’s ability to send e-mail.
_______________________________________________
11. It is the buying and selling of goods online ____.
A M-commerce
B C2C-commerce
C E-commerce
D B2C-commerce.
_______________________________________________
12. A buying and selling relationship between buyers is known as _______.
A B2B
B B2C
C C2C
D B2G
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13. ________ commerce sells products directly to retailers online.
A B2B
B C2C
C B2G
D B2C.
_______________________________________________________________________________________________________________________________
14. It facilitates purchase of products while on a move __.
A E-commerce
B M-commerce
C C2C commerce
D B2C commerce.
_______________________________________________________________________________________________________________________________
15. M-commerce tools include ________.
A Trucks
B Television
C Smart phones
D System unit.
_______________________________________________________________________________________________________________________________
16. ________ is a segment of digital marketing.
A E-mail marketing
B Online marketing
C Offline marketing
D Traditional marketing.
_______________________________________________________________________________________________________________________________17. Kiosque marketing involves the use of _____.
A permanent shops
B Mobile shops
C peddlers
D temporal booths.
_______________________________________________________________________________________________________________________________18. _____ is a major setbacks with e-mail marketing.
A Spam messages
B Many customers
C Instant communication
D Personal messages.
