ordinary level 2025 South West mock product mastery 2
ordinary level 2025 South West mock product mastery 2
UESTION ONE
You are a marketing consultant hired by a leading beverage company. The company has been ,ji
experiencing a decline in market shares over the past few decades despite its strong brand presence. The y
company’s management team is concerned about the decline and has asked you to conduct an analysis
of the market, consumer behavior and market share.
a) Identify four factors influencing consumers purchasing behavior.
b) State and explain four marketing orientations.
If the total sales of the Cooking Oil industry in Cameroon is 300,000,000frs per annum and the firms in
the industry have the following market shares as a percentage of the total sales; Mayor 35%, Olio 30%,
SOCAPALM 20% and Golden Fiesta 15%.
c) Determine the market share in value for the above firms in the cooking oil industry.
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4f
(4marks)
(8marks)
(8marks)
QUESTION TWO
The marketing team of “Sweet Passion Perfumes” dedicated its effort to creating catalogues that
effectively showcase the brands offerings. Each image included in the catalogue is selected to represent
the packaged products accurately, highlighting its unique attributes, such as the brand mark, trade mark,
logo, and colour amongst others. This is to ensure that potential customers have a clear and attractive
visual representation of the perfumes.
a) Define the following product attributes; brand, trade mark and logo.
b) State four purchase documents to be used by the marketing team of Sweet Passion.
c) List and explain four (4) functions of packaging to the management of Sweet Passion Perfumes.
(Smarks)
(6marks)
(6marks)
QUESTION THREE
Joe Cargo JFI express is a company responsible for maritime transportation of cargo to and from a
country’. Imported shipments typically take approximately 50 to 60 days to arrive by sea. Once they
reach their destination the goods are stored in warehouses pending the clearance process.
a) Define sea transport and give four (4) advantages of sea transport to Joe Cargo JFI express. (8marks)
b) State and explain four tyqies of warehouses in Cameroon.
c) List four documents used in the transportation of goods.
(Smarks)
(4marks)
QUESTION FOUR _ … . . .
Possessing an in-depth-knowledge of the company’s product is a key responsibility of salespersons. This
expertise enable them to effectively address customer concerns, provide clear distinction between
consumable and non-consumable household products, and offer informed guidance to drive sales and
customer satisfaction.
a) Define goods and services and list four service sectors in Cameroon.
b) Slate and explain the different types of objections raised by prospects.
cj Gi \ ing two examples each, differentiate between consumable household and non-consumable
household products.
(4marks)
(8marks)
(Smarks)
OL SW MOCK 2025 product mastery 2
