cameroon gce intermediate level 2024 product mastery 2
cameroon gce intermediate level 2024 product mastery 2
In the past many organisations had to produce and sell products without taking into considerations the needs
and wants of customers. Today there is need for organisations to be mar cting onentc y app y mg t e
Marketing philosophies and concepts such as marketing mix, market segmentation and also adopt the concept
of marketing. . _
a) Identify‘ and briefly explain 4 basic marketing concepts use by marketing oriented firms. (8 marks)
b) Name and explain three demographic variables that can be used to segment consumer market. (6 marks)
c) Explain the traditional marketing mix variables. ^ marks)
2) Mr Maximilian is employed as the branch manager of MTN–Douala Cameroon, He provided information
related to the policy ol the company s market. 1 he population ot the region is simulated at 8,uuu,uu0
inhabitants in 2021.From the above population 20% of the population are not currently using telephone
services due to lack of financial means, 30% will never use telephone services in their Life due to health
problem while the rest of the population are currently using one service of the communication sector .Given
that the total customers of M.T.N is 3000,000, Orange is 2,500,000. Nextcl is 1,500,000 and Camtel is
1
,000,000.
a) Explain the term market.
b) Identify and determine the percentage of each type of consumer stated above.
c) Define the term market share and determine the market share for each of the
companies above.
3) In business the name of a product is as important as the name given in a family to a child because it helps to
distinguish their products from those of competitors .Branding , Packaging, and Labelling are important tools
used by many companies to differentiate their products from others. As a marketing student on internship in
Markrich company in Tiko
a) List 4 functions of packaging to this company.
b) State 4 factors which might influence the price of the company’s product.
c) With the aid of a traditional product Life cycle state the various stages that a product can pass
through before it finally goes out of the market.
“Special food” Restaurant is a newly created restaurant in mile 2 Limbc. The marketing manager of the
restaurant is more concerned on controlling the quality of the products so as to satisfy the expectations of
customers .The marketing manager hopes to see his restaurant at the maturity stage as soon as possible.
a) Explain the concept of quality control.
b) State 5 importance of quality control to “Special food” .
c) Briefly explain 3 components of a market to the management of “Special food restaurant.
Most Services are provided by people in an organisation therefore they should be selected, well trained and
well–motivated to improve performance.
a) Define the term service.
b) Briefly explain the characteristics of a service provided by an insurance company.
c) Identify 2 technical and 2 commercial characteristics of a non–house hold product in the market. (8 marks)
NWCA Ltd produces and sales coffee in the major towns of North West (Kumbo). Due to the high demand
for coffee from major businesses ,the company opened a sales point at mile 3 Nkwen Bamcnda .You have been
employed as a marketing manager and have been provided with the movement of stocks in tneir warehouse
during the month of January 2022
