Advanced level 2025 South West mock marketing practice 2
Advanced level 2025 South West mock marketing practice 2
QUESTION ONE
t . .. . . ..
PRJL/IT^ is a contemporary fashion designer that specializes in the production and mar eting o ig qua lty
men’s and women *^oes and handbags. To enhance customer engagement and drive sales, PRIDIES plans to
customize her marketing materuJ‘ for online advertising and the use of digital platforms to showcase her
unique designs and highlight the brands coiIL,T1i^raen^ *° quality > ensuring they meet up with e v ues an
interest of her target audience.
a) Describe the term online advertising and enumerate FIVE of its objectives. vV“‘^
b) Evaluate THREE types of email that PRIDIES can use in sending emails to her customers, stating an
example each. (Smarks)
| c) Examine FIVE social media marketing strategies. QUESTION TWO |
(lOmar ) |
Establishing a business presence on social media is essential, but the true value lies in creating a page that
effectively drives traffic to the company’s website, thereby optimizing website ranking on search engine.
(8marks)
(8marks)
| (9marks) | c) Examine the 31 principles of Digital Marketing. QUESTION THREE |
a) Explain the term “Search Engine Optimization” and elaborate on THREE types of SEO.
b) Discuss FOUR online advertising techniques that can be used by a company.
Search engines are answering machines. They constantly index and categorize online content to provide users
with the most accurate and relevant answers to their search queries.
ab)) Discuss DescribeSIX the strategies term search that Engine can beand used explain by a firm THREE to convert types of traffic search to LEAB engujes^^^with examples(.6marks)
c) Examine FIVE types of e–mail campaign.
(9marks)
(lOmarks)
QUESTION FOUR
In pursuit of financial stability, many graduates from National Universities have ventured into e–tailing. They
are using mobile apps for e–commerce transactions and e–banking services to manage their savings and meet
daily expenses.
a) Describe FOUR Mobile commerce applications stating examples.
b) Examine FOUR types of website.
c) Explain FIVE differences between M–commerce and E–comraerce.
(8marks)
(8marks)
(9marks)
QUESTION FIVE
The digital world has undergone significant transformation since the internet’s humble beginnings. The
internet has changed a lot, introducing new technologies, business models, and user experiences at each stage
of its development.
a) Evaluate the characteristics of a qualified LEAD. (5marks)
b) Describe the various phases in the evolution of a digital economy, stating their impact on the
economy.
| c) Examine the TCERO model of digital marketing. QUESTION SIX |
(lOmarks) |
(10 marks)
EARLY DELIGHTS a manufacturer of Zero–Waste product is seeking to restructure its marketing strategies
so as to increase brand awareness, drive sales, and expand its customer base. To achieve this, the company has
engaged in digital marketing using both online and offline digital marketing strategies.
a) Explain the term direct marketing and outline FIVE of its characteristics. (7murks)
b) Using a table, evaluate FOUR differences between online marketing and offline marketing, (8mnrks)
c) As a digital marketing expert, explain to the manager the stages involved in the digital marketing
planning process. (lOmorks)
