Advanced level 2025 South West mock marketing skills 2
Advanced level 2025 South West mock marketing skills 2
(JIJKNTION ONIt
MTN, AlHcn‘w Inrge–d telecom (;;;‘vMcr, bui fiuccciwfully expanded across multiple countries by
Implementing loonll/id Inicrmitlon/d mnrkciiistrategies, //i Nigeria, MTN introduced affordable
(lulu biiiKlIc‘i MIKI partnered with local Influences to brand engagement, In South Africa, it
Ibcitscd on digital Irimslormnllon ‘ , launching the MTN Ayoba App, u messaging platform tailored to
Alflca /i uicrN. Additionally, MTN’ n “Everywhere You do” campaign strengthened ns bfsnd identity
iwnrn <11verso markets, Ity adapting to regional preferences, leveraging digital marketing, and
ottering competitive pricing, MTN lias built a strong International presence.
a) Explain TlIKHE rcnxona wliy lirim go International,
l>) Elaborate on ‘llIKlilt macro environmental factors which may affect this company.
(6marks)
(6marks)
e ) Describe TlIKUli International marketing strategies MTN can use In international markets.
(6marks)
(7marks)
TOTAL: (2SMARKS)
d) Examine KOUR characteristics of services,
QUK8TION TWO
SIIILAND Graphics, located In Utica, Is an IT company dedicated in enhancing customer
rclnllonsldp relationship*marketing , Uy understanding strategies that customer do not only needs foster , theloyalty company but also alms dnVc f^‘long nmplemeni –term engagement successful ,
tills commitment to customer satisfaction position SHJLAND Graphics as a reliable firm in the IT
sector.
/ ,
a) Kxplaln customer satisfaction and elubornte on any THREE benefits of customer loyalty to
SIIII.ANO Graphics,
b) Examine ‘IIIKEH types of organizational buying decision.
c) DiscussTlIREE rights of a consumer.
d) fdescribe tlie term relationship marketing and explain THREE levels of relationship marketing.
(5marks)
TOTAL:(25MARKS)
(8inarks)
(6marks)
(6marks)
QUESTION TlIRKK
the Increase In competition across various industries has compelled companies to closely analyze
customer behavior and purchasing habits. This will enable management to tailor their marketing
strategies towards enhancing product offerings and improve customer experiences, with the aim of
/entering brand loyally in a competitive marketplace.
linoukratc and examine THREE types of competition existing in a market.
b) Discuss THREE social factors Inllucncing consumer buying behavior.
c) Evaluate IIIREE marketing eras.
| d) kxplaln the stages In the new product adoption process. | (7mnrks) TOTAL:(25MARKS) |
(6inarks)
(6ntarks)
(6marks)
