Advanced level 2025 South West mock marketing skills 3
Advanced level 2025 South West mock marketing skills 3
QUESTION o7^
As the CEO of EKABLINrC, Betty had always been passionate about promoting environmentally
was friendly timetransportation to expand. . Her company^ been successful in home based markets, but she knew it
The CEO convened a meeting with her marketing team to disCuSJ their strategy and to conduct an
environmental scan. The team got to work, researching the market and identifying key trends.
Wnh this information, the team developed a marketing mix strategy targeting environmentally
conscious coasumers.
As the company’s sales began to grow, Betty set her sights on international expansion. She turned to
er friend JOOGENTA the CEO of a US–based company involved in the same line of operation, who
a recently expanded into international markets. The company partnered with local distributors and
retai ers by adapting its marketing mix strategy to address the macro–environmental factors in each
market.
/s7£/; i
As EKABLINK international sales grew, Betty knew she had made the right marketing plan and
marketing decisions. Her company has established itself as a leading global brand. This proved that
with the right marketing strategies and commitment to values, even small companies could make a
big impact.
*
a) Explainenvironmentalscanning ‘ V^
b) Differentiate between a market based marketing department and a matrix or complex based
department.
(2marks)
(2marks)
(6marks)
(6marks)
(8marks)
c) Discuss three international marketing strategies.
d) Explain three target marketing strategies.
e) Match the 4P’s of the marketing mix to the 4C’s and 4A’s of marketing.
0 Examine four factors in the macro environment which can affect the marketing management
(8marks)
(8marks)
of a company.
g) Elaborate on the holistic marketing concept and explain three of its concept.
TOTAL: (40 MARKS)
QUESTION TWO
Heartland supermarket, located in the heart of Molyko, Buea, deals with the importation and sales of
products. It is assumed that this supermarket had experienced a significant decline in revenue by the
end of 2021. The drop was attributed to the quality of customer service provided by the sales team,
resulting to customer dissatisfaction and a subsequent decline in turnover. To revitalized sales,
gement decided to implement innovative marketing strategies and enhance aftersales
boost sales and eventually increase revenue, thus reestablishing Heartland
services.
mana
The goal was to
supermarket as a preferred shopping destination.
(2marks)
(4marks)
a) Outline four types of aftersales services.
b) Explain four ways in which a sales team can be animated.
c) Enumerate three types of objections raised by customers and explain how to handle them.
(6marks)
(8 marks)
(lOmarks)
d) Examine four impacts of the marketing mix on international marketing.
e) Explain a service and discuss the 4Fs of service characteristics.
T OTAL 🙁 30 MARKS)
