cameroon gce 2023 intermediate level Digital Marketing Practice 2
cameroon gce 2023 intermediate level Digital Marketing Practice 2
The director of Winner Brevagcs a,ci,in icvc Bonabcri “,is-,hcDouala^as as objectives to increase repeat purchases and
ms marketing strategics and build a website for—his “””i”£ »**•<*** markctinB ,echniques as p
a) What is direct marketing?
b) Advice Winner Brevagcs by outlining five types of websites it can use in her business.
c) Considering the fact that email marketing is a direct marketing technique, state and explain
five (5) email marketing tools of your choice.
company. (5 marks)
(5 marks)
(10 marks)
2) Jumia an Online Shopping store uses PPC, an Online advertising technique to crea
market coverage, find new customers and increase their company’s profit. As an a v ^ managcr;’ ^ marks)
(a) What is Online advertising? (6 marks)
(b) Explain to Jumia three differences between E-commcrcc and M-commerce.
(c) Give three (3) advantages and three disadvantages of PPC advertising. ^ marks)
The introduction of digital devices and internet connections has forced firms to transform from se ing P y
shops to online digital shops. Digital marketing is no more optional. It offers many marketing op ions sui or
businesses of all kind. As a digital marketer of VIKI company Ltd. Based in Nkvven-Bamen a,
(a) Explain to the manager of VIKI why the company should go digital?
(b) State five Internet Service Providers in Cameroon.
(c) Describe the steps in the digital marketing process.
3)
(5 marks)
(6 marks)
(9 marks
