cameroon gce 2023 intermediate level Product Mastery 1

cameroon gce 2023 intermediate level Product Mastery 1

cameroon gce 2023 intermediate level Product Mastery 1

The idea that 2
consume the product Mayor Ice due of limited
nd 10% will never consume it. Determine
the relative non consumers
A 15000 inhabitants.
B 5000 inhabitants.
C 20000 inhabitants.
D 35000 inhabitants.
Tlic A potential Potential demand demandfor -relative a market nonisconsumer determin^. ^’
B Total demand-Absolute non Consumer
C Potential demand + Relative non
Consumer.
D Total demand + Absolute non Consumer
people will buy more goods if
aggressive CDAB Selling Product Marketing Production sales concept concept techniques concept concept .. .. are used refers to the income a
2
. known sold The period their as surplus the in the evolution outputs toof local marketing middlemen whenwas firms
A Productio
B Sales era.
C Simple trade
D Marketing
An example of a
Cameroon is
A Buea General Hospital.
B MTN Cameroon.
C Dangotc Cement
D CDC.
10.
n era.
era,
era.
3.
non-profit making organisation in The proportion of the total sales made by Guinnessln
the brewery industry over a given period of time is
called
A Market.
B Market analysis.
C Market strategies.
D Market share.
I I .
company.
4. A broad plan of action put in place by a firm
in order to achieve its objectives is
A Segmentation.
B Strategy.
C Tactics.
D Targeting.
Segmentation is effective when the market
is reachable and served. This describes which
Segmentation base
A Accessible.
B Measurable.
C Substantial.
D Actionable.
Which of the following controllable element of
marketing facilitate the transfer of goods to
where they are needed?
A Price.
B Place.
C Promotion.
D Product.
The purchasing power of the population falls
Under which of the following?
A Demographic domain.
B Cultural domain.
C Economic domain.
D Legal domain.
12.
5.
segment
13. The ink of a pen is considered as
A Core product.
B Actual product.
C Augmented product.
D Real product.
14. The ability of a product to satisfy the expectations of
a consumer is known as
A Quality control.
B Product quality.
C Quality management.
D Satisfaction.
6.
15. The management of different groups of products in
the shop to avoid under or over stocking is seen as
A Stock taking.
B Quantitative control.
C Quality control.
D Restocking.
A stage in the product life cycle characterised by
negative cash flow and low sales is known as
A Introduction stage.
B Growth stage.
C Maturity stage.
D Decline stage.