cameroon gce advanced level 2025 professional marketing practice 2

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Question 1

 

1. ZAMA and SONS Ets. is an international company involved in the exportation and importation of quality household appliances. The prices on its products vary from one country to another. The firm decided to carry out an evaluation of its sales to see how effective and consistent it has been in the market. The data below show the sales of the company for the past seven months:

Months	June	July	August	September	October	November	December
Sales (000)	1,500	1,900	2,100	2,600	2,680	2,750	2,900

a) Determine the sales trend using the Double Average method and forecast sales for the next THREE months. (9 marks)

b) With the help of a diagram, examine two types of distribution channels ZAMA and SONS can use in distributing her products. (7 marks)

c) State and explain THREE types of trade barriers in international market. (6 marks)

d) Outline THREE external factors influencing pricing decision of a firm. (3 marks)

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Question 2

 

2. SENTY BRAIDERS a Bamenda based company is involved in the production and packaging of grounded soybeans to be sold in and out of Cameroon. A packet is sold at 7,000 FRS each. The variable cost of producing a packet cost 4000 FRS and the fixed cost is estimated at 800,000 FRS.

a) Describe FOUR functions of packaging to the company. (8 marks)

b) Calculate the break-even point in unit and in value and present a chart reflecting the situation. (9 marks)

c) Briefly explain TWO types of warehouses. (4 marks)

d) Outline FOUR importance of foreign trade to a firm. (4 marks)

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Question 3

 

3. Cameroon Milk, a subsidiary of the global food and beverage giant, is planning to launch a new dairy product aimed at health-conscious consumers. Prior to this launch, the firm had heavily invested in marketing research to make informed decisions on the sales team to constitute and to be assured of regularity of suppliers. The product, called “FinMilk,” is a fortified milk drink designed to meet the nutritional needs of children and adults. The company must now develop an efficient and effective distribution channel strategy to ensure that FinMilk reaches a wide range of consumers across urban and rural areas in Cameroon.

a) Describe the stages involved in carrying out marketing research. (8 marks)

b) Evaluate FOUR responsibilities of sales representative to be used by Cameroon Milk. (8 marks)

c) Present FOUR roles of the suppliers to the company. (6 marks)

d) Identify THREE factors to be considered by the company in the Location of its Store. (3 marks)

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Question 4

 

4. CAMBREW SA, is specialized in the production of soft drinks, mineral water and energy drinks. Because of health reasons some individuals do not consume soft drinks and energy drinks. From a research conducted by the brewery industry, it shows that out of 25,000,000 Cameroonians, 8.5% have ill health and just 3% are currently consuming the company’s products while 6% of the population are currently below age and cannot consume soft and energy drinks. The company uses a variety of media to communicate with target publics and channels of distribution to penetrate the market of the new product.

a) State and explain THREE classifications of consumer goods. (6 marks)

b) Calculate the following: (8 marks)

i. The amount of non-absolute customers

ii. The amount of non-relative consumers

iii. The potential market

iv. The actual market of the industry.

c) Evaluate THREE types of message appeals in communication. (6 marks)

d) Examine FOUR risks associated with using an indirect distribution channel (5 marks)