cameroon gce intermediate level 2024 digital marketing practice 2
cameroon gce intermediate level 2024 digital marketing practice 2
In a company, web pages and search engines arc helpful and can provide a lot of information to employees.
However, if these programs are not monitored, they can be abused by these employees. As such, managers should
monitor the use of emails, webpages and search engines if they want to maintain professional behaviour.
a) State four differences between a web page and a web browser.
b) Describe three (3) types of email marketing.
c) Explain the components of a search engine.
(8 marks)
(6 marks)
(6 marks)
2) A digital marketing agency in Buca known as SOTEX is out to market its mobile phone accessory‘ products to a specific
age group. The digital marketing techniques to be adopted have to be appealing to this age group.
a) Explain four(4) digital marketing techniques that can be used by this agency
b) List four (4) importance of the internet to this business.
c) i–What is telemarketing.
ii–Explain Inbound and Outbound telemarketing.
(6 marks)
(6 marks)
(2 marks)
(6 marks)
3) Social media and search engine marketing are two important forms of advertising that dominates the online
marketing space. This makes online advertising a necessity if businesses want to go viral.
a) Explain the core pillars of social media marketing.
b) State five elements that can increase conversion.
c) Briefly discuss two (2) types of online advertisement.
(10 marks)
(5 marks)
(5 marks)
4) Hilary and sons Ltd a designer’s shop located in Douala is specialised in the sales of Jewries and men wears, intends to
make its business go viral. As such, the marketing manager has decided to employ both direct marketing and digital marking
strategies to enable him increase its customer base.
a) Identify and explain the pillars of digital marketing.
b) Give four (4) roles of direct marketing to a business.
c) Enumerate 4 social media management tools.
(8 marks)
(8 marks)
(4 marks)
5) In Cameroon, millions of people are connected worldwide through the internet and websites to search for
information about shopping and banking activities. Since the internet has become an essential part of our day–today lives, businesses are carrying out website checks and some are confused over which internet network to use; is
it the internet or the extranet “This remains a hard nut to crack”
a) Explain the following concepts as a digital marketing expert
i)–intranet.
ii)–intemet.
iii)–extranet.
b) Outline six components of a monthly website maintenance.
c) Apart from banks identify other areas where M –commerce is applicable.
(9 marks)
(6 marks)
(5 marks)
6) Given that technology is changing rapidly years after years, digital marketing as opposed to traditional marketing
continues to evolve, and products are being bought and sold over the internet without any inter–person
relationship. This evolution is as a result of the internet .As a prospective marketer.
a) Explain in brief WAN and LAN as network devices.
b) State four (4) points each to differentiate between digital marketing and traditional marketing.
c) Explain the four categories of E–commerce.
(4 marks)
(8 marks)
(8 marks)
7) Google is the reigning leader for research and it is the most widely used search engine in the world, when we talk
of SEO and search engines, we instantly think of Google and its website. For Google to stay at the top of other
search engines, it has to be optimized and its website be maintained frequently
a) What is website optimization?
b) Apart from Google, list 5 types of search engines.
c) State and explain two major types of SEO
