cameroon gce intermediate level 2025 product mastery 2

Based on the image provided, here are the questions exactly as they appear:

1. In recent times firms around the world have adopted marketing as a key function in achieving their corporate objectives. Based on this, marketing is now applied to different areas of life. Also, these firms use different philosophies (marketing concepts) as they combine the marketing mix elements to satisfy the needs of their customers.
   • (a) State and explain 4 areas in the Cameroonian economy where marketing can be applied. (8 marks)
   • (b) Explain how the management of a company can use the following philosophies (marketing concepts) to achieve their corporate objectives:
     • Production concept
     • Selling concept
     • Product concept (6 marks)
   • (c) State and briefly explain the 4p’s of marketing. (6 marks)
2. The Cameroonian market is made up of firms found in different industries. Due to competition each firm tries to outsmart the others in order to acquire a greater portion of the market while trying to satisfy the needs of their customers in both Consumer and Business markets.
   • (a) Explain the following marketing Concepts as used above:
     • Market
     • Industry
     • Consumers’ market
     • Business market (8 marks)
   • (b) Identify in the Cameroonian market three (03) firms each that operate in the industries listed below:
     • Telecommunication industry
     • Brewery industry. (6 marks)
   • (c) The following data represents the sales of 8mm Iron rods by four Companies operating in Cameroon.
     • Required:
       • i. Calculate the turnover realised by each firm. (6 marks)
       • ii. From the calculated turn over, determine the market share of the firms and state the leader in the industry. (6 marks)
3. Afrique CON Plc. is a newly established inter-urban transportation company with head office in Buea and branches in Yaoundé, Douala and Kumba. They have as slogan ‘Connecting Africa in comfort’. The company has over the years left footprints in the inter-urban transportation industry. They offer transportation services to their customers through their ‘VIP Business’ and ‘VIP Executive’ buses with free WIFI zone. Confronted with stiff competition from other firms in the industry, the management of the company decided to segment its market and also to make use of the additional 3p’s to effectively meet the needs of the different target markets in the national territory.
   • a) Explain four (04) conditions necessary for this company to effectively segment its consumer markets. (8 marks)
   • b) Explain how AFRIQUE CON Plc. can use the three additional P’s to improve on its services. (6 marks)
   • c) Explain three strategies AFRIQUE CON Plc. can use to target her customers in the national territory. (6 marks)