Digital Marketing and Communication

What is Digital Marketing?

Digital Marketing is the advertising of a company’s products and or services through digital channels like search engines, emails, mobile apps, and websites. It necessitates the use of electronics and the internet.

Digital Marketing Channels

Digital marketing cuts accross many channels some of which are;

SEO (Search Engine Optimization)

SEO is a digital marketing channel that improves the structure and content of your site by carrying out promotional activities to drive traffic to your site, making you feature amongst the search engine results pages.

SEO can be sub-divided into 2 ; the on-page SEO and the off-page SEO

Some elements of the On-page SEO will include; Meta Tags, Page length, Internal links, Content, URL Optimization

SEM ( Search Engine Marketing)

With SEM, unlike SEO and SMO, the company pays the search engine ( google) for the marketing of their products and services on search engine results pages. The tendency here is, how much you pay will determine the chances of your products or services appearing at the top of the search engine results. This kind of marketing is done through paid ads like PPC ( pay per click).

SMO ( Social Media Optimization)

With SMO, traffic is increased and thus, the ranking of sites through social media sites like; Facebook, LinkedIn, Google+, Twitter. They offer a plateform to interact with people and build a social network world-wide.

E-mail Marketing

E-mail marketing refers to the sending of a commercial message to a group of people usually potential customers using mail. It helps generate new leads for your sales department and also creates awareness. Some tools that can be used for email marketing are; MailChimp, reach mail, Litmus, Active Campaign, infusion soft

Affiliate Marketing 

Affiliate Marketing is a type of digital marketing in which an affiliate (middleman) earns a commission for marketing a company’s or seller’s products or services. The affiliate receives a part of the profits realized from a sale.

– Marketing optimization with AI

AI is brand-new in marketing and helps companies cut costs and optimize their marketing through churn rate analysis, dynamic pricing with AI, customer segmentation, and more. One of the best service providers in that space is



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