Ordinary level 2025 South West mock digital marketing practice 1
Ordinary level 2025 South West mock digital marketing practice 1
An o sinesjeS to
12. When online advertising messages are sent to
customers through their phones, it is called
A Digital marketing
B Mobile marketing
C E–marketing
D Online marketing
3. A technical disadvantage of social media is
A. Quick response
B. Reduce privacy
C. Wider audience
D. Network congestion
13. What should be clearly stated on an invitation email?
A Favourite products and snacks
B Date, time, location,purpose of the event ‘
C Company’s finances
4. An online sale between two individuals, such as a D Customers history *
student selling an E–book to a classmate is classified
14. A direct marketing tool is
A PPC
B Telemarketing
C SEO
D Online marketing
as
A. C2B E–commerce
B. B2C E–commerce
C. B2B E–commerce
D. C2C E–commerce
5. Identify a social signal that is mostly used on a
Facebook page.
A. Likes
B. Purchase
C. Subscribes
D. Moves
15. A form of internet marketing that involves the
promotion of websites by increasing its visibility on
search engine result pages is known as
A PPC advertising
B Search engine marketing
C Search engine optimization .
D Ecommerce
6. Which is an online digital channel?
A. Television
B. Radio
C. Electronic Billboard
D. Instagram
16. When videos are used by firms to promote her product
we describe this digital marketing practice as;
A Video marketing
B Content marketing
Social media marketing
7. A type of internet network connecting financial D Visual marketing
institutions within a town is said to be a
A. WAN
B. PAN
C. LAN ‘
D. MAN
17. A benefit of e-commerce for businesses is
A Reduced operational cost
24/7shopping convenience
C Limited market reach
D No customer support
8. What is a spam email?
A. An email contaminated by a virus
B. An email from a friend
C. An unwanted email
D. A welcome email
. A type of offline digital marketing technique is
A Content marketing
B Telemarketing
C E–mail marketing
9. Give one reason why companies use email marketing. D Social media marketing
A. For research
B. To share stories
C. For market competition
D. To sell products
19. When NESTEL pays Google to Display Company’s
website and content In Google search result pages,
NESTEL Is practicing;
A Pay–pcr–click advertising
B Search engine marketing
C Social media marketing
D E–mail marketing
10. Email marketing alms at
A. Production of products
B. Creating brand awareness
C. Provide customer support
D. Generate leads and sales
