Ordinary level 2025 South West mock digital marketing practice 2
Ordinary level 2025 South West mock digital marketing practice 2
QUESTION ONE
Natalia the owiIT–r of a small online shop wants to expand her business globally. She has heard of the
digital economy and iS potential to increase her customer base and revenue, as well as the marketing
funnel. However she is unsufC about how to create an effective marketing funnel that aligns with her
digital marketing strategy.
a) Define a digital economy and give five benefits!P a business.
b) Describe the stages involve in a digital buyer journey.
c) Briefly explain the concept of digital marketing and state two of its strategies.
(8marks)
QUESTION TWO
BiOcycle ltd. is a startup company uiai Specializes in recycling and waste management. Its objective is
to develop an online presence which will help to promote their services and improve on customer
engagement. With a limited budget, they need guidance on how to effectively use the internet, computer
networks and email marketing to achieve their goal. As a digital communication consultant, advice
BioCycle on the following concepts.
a) Define an Internet and state five (5) benefits to an organization.
b) Name and explain four (4) types of computer network devices.
c) Explain three (3) types of emails.
QUESTION THREE
New Foods Company utilizes e–commerce to expand its customer base and increase sales by employing
digital marketing techniques like direct marketing and email marketing. The company has a strong brand
reputation, but its online presence is limited, and it relies heavily on in–store sales.
a) Explain e–commerce and discuss the different types of e–commerce models.
b) Define direct marketing, stating three of its techniques.
c) State five email service providers that can be of benefit to New Foods Co.
QUESTION FOUR
Eunice and Faith enterprise have recently launched a business website that will enable them sell their
product. However the company’s website is not visible on search engines, making it difficult for
potential customers to access it.
a, Give five characteristics of a good website.
b) State five key elements of a website that can improve its search engine ranking.
c) State and explain three (3) types of search engines citing two examples each.
QUESTION FIVE
E&J a trending fashion brand is launching its new summer collection. As a social media marketing
specialist, you have been tasked with creating the launch and driving sales through social media and
content marketing.
| a) What is content marketing? |
