cameroon gce A level 2024 marketing skills 1
cameroon gce A level 2024 marketing skills 1
The process of identifying and dividing a
market into submarkets or customer groups is
referred to as . , , ?
A Target market
B Market segmentation
C Market segment
D segmentation
1.
\ .
2. The study of how individuals, groups and
organisations select, buy, use and dispose of
products, services and ideas to satisfy needs and
want is best described as
A Customer value
B Social marketing
C Holistic marketing
D Consumer behaviour
9. The way of life, especially the general customs
and beliefs of people or society influence their
choices in terms of what they buy, what they
consume, and what they consider acceptable is
known as:
A Religion
‘ B Culture
C Customs
3. A market situation where there are many firms D Attitude
offering similar products is best described as:
A Perfect competition
B Monopolistic competition
C Monopoly
D Oligopoly
10. Segmentation where the marketer divides the
. market and groups customers on the basis of
their knowledge of the product, attitude towards
the product, use of the product or response to
” ‘ the product of the firm is described as:
A Psychographic segmentation
B Behavioural segmentation
4. Who is the father of modern marketing?
A Abraham Maslow
B Philip Kotler \
C Peter Drucker
D Jerome McCarthy . 11. To ensure that customers are free from
exploitation or invasion of their privacy is an
| act to protect consumer right to • • | • |
| A | be protected |
| B | be heard |
| : . C . safety | |
| D 12. |
be informed |
5. It is an act of obtaining goods from someone by
offering something in return
A Selling
B Delivery
C Exchange
D Marketing
v i
• Strategy where a firm directs all its marketing
attention towards satisfying a single target
segment is
A Differentiated strategy
B Undifferentiated strategy
C Concentrated strategy
D Market strategy
6. Ensuring that products are made available
where customers want them is best described
as:
A Time utility
B Place utility
C Possession utility
D Form utility
13. A Situation where the marketer desires
customers to prefer the firm’s product to those
of competitors based on high quality is known
7. The process of discovering what customers
need and want is known as:
A Anticipating
B * Exchanging
C Satisfying
D Identifying
as
A Positioning by product
B Positioning by competitor
C Positioning by quality
D Positioning by benefit
