Advanced level 2025 South West mock professional marketing practice 3
Advanced level 2025 South West mock professional marketing practice 3
QUESTION ONE (COMPULSORY QUESTION)
increase The rising their cost market of leaving share.has Presented put food below sellers are“detai^ fo^ food sdlersfo
| % of market |
Seller | % of market |
% of market |
Seller | Seller | % of | Seller |
| share 18 |
share 12 |
share | |||||
| market | |||||||
| share | Delicious | 48 | |||||
| Feeds | i. .ii rees wen restau (FWR) |
TFC | 40 | w | Spices | ||
| Crispy chicken |
Beans | 40 | Ekwang | 40 | Rice | 70 | 40 |
| Eru | 35 | Com fufii | 30 | Comchaff | 30 | Meat | 60 |
| Ndolle | 10 | Garri | |||||
| Egusi soup |
15 | Vegetables | 10 |
a local market.‘ *^ 0
It is estimated that Kumba is the largest market for foodstuff sellers in the South West Region of
Cameroon, with a population of about 500,000 inhabitants. The total market is made up of 15%
Absolute–non consumer, and 25% Relative–non consumers. It is also estimated that each restaurant
customer consumes two plates of food per week.
a) State four ways a company can structure its sales force. VAT‘–:
b) Explain FOUR factors to be considered when selecting the choice of a supplier.
c) If a plate of beans cost 110 FRS and crispy chicken 150FRS, calculate the total weekly
consumption of these dishes in Francs CFA from the actual market only.
d) Determine the relative–non market (RNM), absolute–non market (ANM) and the actual market
(6marlis)
(4marks)
(4marlis)
(4marks)
( A.M ).
e) Explain THREE factors to consider when choosing a retail location.
f) State and explain four pricing objectives that firms can adopt when trying to set price for their
| products. | (8marks) |
| g) Determine the sales potentials of each restaurant if industry sale is 1,500,000FRS and relate the | |
| above firms according to market positioning strategies. | (8marks) (Total 40marks) |
(6markS)
QUESTION TWO
Mr A. J. is the CEO and founder of RURAL SOLUTIONS, a company that deals with importation and
installation of solar panels. The fixed cost of RURAL SOLUTIONS is 1,000,000 FRS for the year 2023.
The firm sells its product at 5000 FRS each with a variable cost of 3000 FRS. The firm started
producing in January with lOOunits and intends to increase production in the subsequent month by
lOOunits up to July.
a) Using the total cost and total revenue table, determine the breakeven point and present it on the
breakeven chart.
b) Examine FOUR payment methods in foreign trade.
(lOmarks)
(8 marks)
