cameroon gce intermediate level digital marketing practice 2
cameroon gce intermediate level digital marketing practice 2
With the coming of the internet, traditional marketing is gradually being transformed into online marketing
With your knowledge in marketing
| (a) | Define: Online marketing and the Internet |
(2marks) (2 marks) |
| (b) (c) |
Briefly describe four (4) internet devices used by marketers in online marketing transactions (8 marks) | |
| Explain four (4) stages of the digital market process commonly used by companies | (8 marks) |
_______________________________________________________________________________________________
2. Online business transactions over the internet can take the form of Business to business, consumer to business, business to
consumer and consumer to consumer transactions. As a researcher,
| (a) | Define the concepts of; |
| (i) | E-commerce and |
| (ii) | M-commerce giving examples | (6 marks) |
| (b) (c) |
Give three (3) advantages and three (3) disadvantages of E-commerce to a firm. Briefly explain four (4) differences between M-commerce and E-commerce |
(6 marks) (8 marks) |
