cameroon gce intermediate level digital marketing practice 2

cameroon gce intermediate level digital marketing practice 2

cameroon gce intermediate level digital marketing practice 2

With the coming of the internet, traditional marketing is gradually being transformed into online marketing
With your knowledge in marketing

(a) Define:
Online marketing and the
Internet
(2marks)
(2 marks)
(b)
(c)
Briefly describe four (4) internet devices used by marketers in online marketing transactions (8 marks)
Explain four (4) stages of the digital market process commonly used by companies (8 marks)

_______________________________________________________________________________________________
2. Online business transactions over the internet can take the form of Business to business, consumer to business, business to
consumer and consumer to consumer transactions. As a researcher,

(a) Define the concepts of;
(i) E-commerce and

 

(ii) M-commerce giving examples (6 marks)
(b)
(c)
Give three (3) advantages and three (3) disadvantages of E-commerce to a firm.
Briefly explain four (4) differences between M-commerce and E-commerce
(6 marks)
(8 marks)

 

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