cameroon gce intermediate level 2025 sales method and communication 2

Based on the images provided, here is all the data extracted exactly as it appears.

From the first image:

1. SOURCE DU PAYS S.A is Cameroonian based firm with head office in Douala. The company produces Supermont mineral water alongside other soft and energy drinks. The company has been facing a lot of competition in the Cameroonian market in the past years. The CEO is looking forward to use salespeople so as help to improve on the sales of the company. In this light, the CEO intends to recruit and train a new sales force that can effectively carryout product presentation and handle possible objections raised by customers.
   • a) Define selling and Give four (4) duties to be performed by the salespeople for the company. (8 marks)
   • b) Propose three (3) techniques to the sales team on how to effectively present this company’s product. (8 marks)
   • c) Explain three (3) techniques you will propose to the sales people on how to handle possible objections. (6 marks)
2. Mr. Dan works as a driver for TRANSVAAL. This company is specialised in the distribution of cash directly from BEAC to commercial banks in Cameroon with the use of bullion vans. After the distribution of cash to some banks at Commercial Avenue in Bamenda the driver makes a quick stop at Njeiforbi bakery to get a cup of coffee from the coffee dispenser.
   • a) Explain what you understand by direct channel of distribution. State four reasons for using such a channel of distribution (8 marks)
   • b) Define automatic vending and give two advantages and two disadvantages of automatic vending machines. (6 marks)
   • c) What does the acronym BEAC stands for? State four of BEAC functions to the Cameroonian economy. (6 marks)
3. CAKE PARADISE based in Yaoundé is best known for the sales of good flavoured pastries and beverages. They get their supplies from MAHIMA supermarket and they also benefit from the professional customer services being provided by their sales team. On the 24th of June 2023, CAKE PARADISE carried out the following transactions with MAHIMA
   • Sales conditions:
     • Trade discount 10%, Cash discount 5%, VAT 19.25%. To ensure safe delivery of goods, MAHIMA charges 20,000 FRS and 15,000 FRS for packaging and transportation respectively.