cameroon gce intermediate level product mastery 2
cameroon gce intermediate level product mastery 2
The market for detergents in Cameroon is highly competitive. The brand ‘BON disinfectant’ witnessed a sale
in the entire detergent industry for a period of 4 years as follows:
| Year | 2014 | 2015 | 2016 | 2017 |
| Sales of Detergents industry | 29,000,000 | 31,000,000 | 23,000,000 | 30,000,000 |
| Sales of BON Disinfectant | 8,000,000 | 8,200,000 | 6,000,000 | 9,000,000 |
After observing the trend of sales of ‘BON’ disinfectant’ the marketing manager requested you as a marketer
on internship to;
| (a) (b) |
State 3 commercial characteristics of disinfectant used by households for cleaning.. | (3 marks) |
| State and briefly explain to the marketing manager of ‘BON disinfectant’ 3 types of consumers found | ||
| in the detergent market. | (9 marks) | |
| (c) Use the information above and calculate BON disinfectant’s market share for the various years. (8 marks) |
Paulo
March 25, 2022
Gce product mastery
Ngale Gracie
May 26, 2024
The question were not really easy