cameroon gce intermediate level product mastery 2

cameroon gce intermediate level product mastery 2

cameroon gce intermediate level product mastery 2

The market for detergents in Cameroon is highly competitive. The brand ‘BON disinfectant’ witnessed a sale
in the entire detergent industry for a period of 4 years as follows:

Year 2014 2015 2016 2017
Sales of Detergents industry 29,000,000 31,000,000 23,000,000 30,000,000
Sales of BON Disinfectant 8,000,000 8,200,000 6,000,000 9,000,000

After observing the trend of sales of ‘BON’ disinfectant’ the marketing manager requested you as a marketer
on internship to;

(a)
(b)
State 3 commercial characteristics of disinfectant used by households for cleaning.. (3 marks)
State and briefly explain to the marketing manager of ‘BON disinfectant’ 3 types of consumers found
in the detergent market. (9 marks)
(c) Use the information above and calculate BON disinfectant’s market share for the various years. (8 marks)

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