Ordinary level 2026 South West mock product mastery 2
Ordinary level 2026 South West mock product mastery 2
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Beryl, a young entrepreneur in Yaoundé, launched a natural skincare line called GlowNature. Before putting her products on the market, she conducts detailed research to understand what her potential customer’s need, especially those with sensitive skin type living in hot humid climates.
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a) Define marketing according to the Chartered Institute of Marketing (CIM) and explain how Beryl applies this definition in launching her skincare business. (8 marks)
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b) Using the example of GlowNature, describe the different levels of a product. (6 marks)
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c) Briefly explain the classification of consumer products according to, tangibility, durability and end-use, giving examples. (6 marks)
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In the bustling town of Buea, Natalia a university student is frustrated with her current mobile network provider due to slow internet and poor customer service. She starts exploring alternating services offered by other telecommunication companies like MTN and Orange. As she compares service quality, data bundles, network coverage and customer care, several factors influence her buying behaviour.
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a) Define a service and explain four characteristics of services. (8 marks)
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b) List and explain three factors influencing consumers buying behaviour. (6 marks)
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c) With two examples for each, give three differences between a good and a service. (6 marks)
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PETNA LTD. a producer and supplier of homemade branded yoghurt, is facing stiff competition from leading brands, resulting in a gradual decline in both market share and growth rate. In response, management has resolved to revamp the product’s packaging by incorporating eye-catching features. This innovation is intended to serve as a “silent salesman,” attracting consumer attention and ultimately boosting sales turnover.
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a) Describe four reasons why packaging is referred to as a “silent salesman.” (6 marks)
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b) Define marketing strategy and explain the three of its strategies. (6 marks)
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c) Briefly discuss the product portfolio analysis (Boston Consulting Group Matrix). (8 marks)
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Lalia Ltd. a local beverage manufacturing company in Buea produces fruit juices. As the business expands across regions, the management is facing challenges with delivering products on time to different retail outlets. Management believe that with proper transportation and warehousing systems, the distribution of products will become more reliable, reducing stock shortage in stores and improving customer satisfaction.
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a) Explain the three distribution strategies. (6 marks)
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b) Name three types of warehouses and state three characteristics of an efficient warehouse. (6 marks)
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c) Explain four documents used in transportation. (8 marks)
