Ordinary level 2026 South West mock sales methods and communication 2

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QUESTION ONE

A local market organizes a weekend fair where several vendors sell a variety of products. Vendors interacted with customers, explained product features and demonstrated how products can be used. Customers on the other hand compared prices and choose what to buy based on information provided.

• a) Explain the steps involved in the selling process. (9 marks)

• b) Define consumerism and state three (3) reasons for consumer protection. (6 marks)

• c) State and explain five (5) sources of consumer information. (5 marks)

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QUESTION TWO

You are a graduate from a marketing university, employed in a medium-sized enterprise. Your duty is to communicate with customers through different means. This business sells products through its website, where customers place orders and receive confirmation after payment. To complete transactions, the bank communicates with customers using SMS alerts and bank statements.

• a) State and explain three types of marketing communication techniques. (6 marks)

• b) Explain online sales and state two advantages and two disadvantages. (6 marks)

• c) i. List four roles of banks in the economy. (4 marks)

  ii. Give four (4) types of banks in Cameroon. (4 marks)

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QUESTION THREE

After being appointed as sales agent in YANKI Enterprise located in the West Coast of Cameroon, you are given the responsibility of improving the sales of a product whose performance has been declining. To achieve this, you need to analyse relevant information about the product in order to present clear, convincing and persuasive messages that will attract customers to the business unit and encouraged repeat purchases.

• a) Explain four reasons why analyzing product information is important when a product’s sale is declining. (6 marks)

• b) State four types of information that should be recorded on a point of sales data sheet. (6 marks)

• c) Explain four ways a sales agent can improve the performance of a business unit. (8 marks)

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QUESTION FOUR

You are working for a company that sells household appliances. Your manager assigns you to visit several retail stores outside the business unit to demonstrate a new blender to potential customers. During the demonstrations, you must explain the key features and advantages of the product convincingly. To clear customers doubts a sales argument must be prepared alongside the product demonstration.

At the end of the visit, a retailer asks for the net price of a blender after a 10% discount on the cost price was granted.

• a) Discuss four reasons why a salesperson conducts outside sales demonstration. (8 marks)

• b) Describe four characteristics of a good sales argument. (6 marks)

• c) Calculate the net payable of a blender with a cost price of 50 000FCFA and 10% discount. (6 marks)