Advanced level 2025 South West mock marketing practice 1
Advanced level 2025 South West mock marketing practice 1
A highlighted word or phrase in a web page that a user
can click to go to another web page is called
A Hyperlink
B URL
C Protocol
D HyperText
11. An economy in which all commercial activities
transactions are facilitated with the help of compute
and internet technology is termed
A Developing–economy
B Developed economy
C Digital economy
D Social economy I
2. Identify the most popular search engine use by
businesses to advertise their websites and brand.
A Safari.
B Google
C Facebook
D Internet explorer
3. The best tool a digital marketer can use to transfer or
convert social media followers to website visitors is
A Content
B Discounts.
C Advert messages
D E–mails
12. An integrated plan on how a company will use social
media, e–mail content and search engine to promote
goods and services is known as
A Online marketing
B Search engine marketing
C Marketing planning
4. The promotion of products using digital technology D Digital marketing strategy
known as
A Online marketing
B Promotion mix.
C Product marketing
D Digital marketing
is
13. Identify a category of offline digital marketing
techniques from the ftMgfow:
A Telemarketing
B Social media marketing
C E–mail marketing
5. In digital marketing a detailed description of customers * D Content marketing
characteristics is referred to as
A Customer persona
B Customer research
C Market research.
D Customer analysis
14. Which e–commerce model is appropriate in a situation
where GREG, a software developer sells his software to
MTN?
| A C2B e–commerce. B2C e–commerce |
« |
| C B2B e–commerce D C2C e–commerce B |
6. A “LEAD” in digital marketing is
A Someone interested in the firm’s product
B A regular customer
C Relative non–consumer.
D A one–time–buyer
15. Choose a social media channel which engages firm’s
follower the most.
E–mail
YouTube
Twitter
Facebook.
A
B I
7. Digital publications that can be read through digital
devices (such as computers) is known as
A Mobile book
B E–book
C Online book
D Content
CD
16. Which digital marketing strategy focuses on increasing
a websites visibility on search engines?
A Affiliate marketing
B SEM
C SEO
D Social media marketing
It
8. The process in which online buyers go through to
become aware of, evaluate and purchase new products
is called
A Digital buyer’s journey
B New task buying
C Consumer buying process
D Lead generation.
| t i |
)7. When videos are used by a firm to promote products, this practice is described as A Visual marketing |
| B Content marketing |
C Social media marketing
D Video marketing
9. The stage in the digital buyer journey wherein the
prospect arrives at a conclusion as to what to buy,
when, where and how much to buy is referred to as
A Awareness stage
B Evaluation stage
C Consideration stage.
D Decision stage
18, Identify on on–page technique from the options below.
A Optimising title tags and meta descriptions
B Link building
C E–marketing
D Search engine marketing
