cameroon gce advanced level marketing skills 1

cameroon gce advanced level marketing skills 1

cameroon gce advanced level marketing skills 1

The Colgate Palmolive Company is a well-known manufacturer of high quality toothpaste and dental cosmetics.
Over a year ago, the general manager was scanning income statements for the last three quarters and noticed with
dismay that, the profits had started declining.
Management was directed to investigate this matter and remedy if possible. The product planning group started
working on a new formula for toothpaste with new ingredients that had remarkable qualities.
The marketing research department was asked to come up with a name that was pleasing, colour and carton
design. The pricing department should come up with a strategy to offer this new product with an attached
prestigious product.
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