Ordinary level 2026 South West mock digital marketing practice 2

Examination Questions Extraction

The following questions have been extracted from the provided document image:

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Question 1

Graphic design is a small but growing business in Buea that specializes in selling customized accessories. Management decided to expand its customer base through digital platforms and the use of computer systems. To enhance visibility online, he began using digital marketing and data analytics tools to monitor customer behavior and improve content strategy.

• a) Identify four computer software applications. (4 marks)

• b) Explain the TCERO model of digital marketing. (8 marks)

• c) Describe four types of network. (8 marks)

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Question 2

Fyn brothers communication enterprise recently launched a new range of affordable smartphone and accessories. To promote it, they sent SMS offers, used WhatsApp to share pictures and prices and ran ads on Facebook.

At first people saw the product on social media, later they asked questions and compared prices. Finally, many customers bought directly from a link sent through SMS. This digital approach helped the company increased sales and attract new customers online.

• a) Describe the digital buyer’s journey. (8 marks)

• b) Explain four features of mobile marketing. (8 marks)

• c) State four advantages of E-marketing to Fyn brothers communication enterprise. (4 marks)

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Question 3

Bee Sarl Business Advertising company in Douala used direct marketing and email marketing to promote a local supermarket chain. The campaign led to increased customer engagement and sales, but some customers complained about message frequency and emails going to spam.

• a) Describe four direct marketing tools use by this advertising company. (8 marks)

• b) Explain four types of email campaign. (8 marks)

• c) State two advantages of direct marketing and two disadvantages of email marketing. (4 marks)

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Question 4

Enfelista Technologies, a digital marketing company in Kumba, Cameroon specializes in mobile adaptability and internal website linking. The company creates strategic solutions to boost organizational growth and profitability by developing high-performing online content and platforms.

• a) Define and explain four types of content marketing. (8 marks)

• b) Describe three components of WWW. (6 marks)

• c) Explain two advantages of content marketing and two types of websites. (6 marks)