cameroon gce intermediate level product mastery 1

cameroon gce intermediate level product mastery 1

cameroon gce intermediate level product mastery 1

1. The marketing mix variable that gives a monetary
value to a company’s goods or services is called

A Product
B Price
C Place
D Promotion

 

___
2. In practice,the term marketing is used in several
ways,one of which is _____

 

A As a management function
B As a business organ
C As an old concept
D As a production concept

 

_
3. An organisation whose activities are geared towards
customer satisfaction at a profit is said to be
practising

 

A The selling concept
B The production concept
C The marketing concept
D The product concept

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