Ordinary level 2026 South West mock product mastery 1

The term in the definition of marketing by AMA that highlights the importance of creating and delivering offerings that benefit customers and the society is:

A Value

B Activity

C Creating

D delivering

A school wants to know what type of uniforms students prefer before ordering them. This activity represents

A Anticipating

B Satisfying customers’ needs

C Identifying customers’ needs

D Selling

Running TV adverts and radio programs to encourage people to buy a new mobile phone is an example of

A Pricing

B Promotion

C Distribution

D Selling

Convincing customers to buy products through advertising best describes the

A Marketing concept

B Product concept

C Production concept

D Selling concept

Advertising new courses to attract students can be referred to as

A Marketing in school

B Service marketing

C Professional marketing

D Marketing advertising

A product in marketing must be

A Tangible

B Expensive

C Sold in stores

D Able to satisfy customer’s needs/wants

Choosing bright, attractive colours for soft drinks bottles is important because

A It makes the product heavier

B It attracts customers

C It lowers price

D It reduces product standard

Free home delivery and a discount coupon with a bottle of juice are examples of

A Augmented products

B Core product

C Tangible product

D Actual product

Variations of a single product, like a shoe in different sizes and colours represents the

A Height

B Length

C Width

D Depth

A flight ticket that was not used on the day of travel and cannot be used on a later date best describes which service characteristics?

A Intangibility

B Perishability

C Inconsistency

D Inseparability

Buying a product because it is popular in one’s community shows the influence of

A Social factors

B Cultural factors

C Personal factors

D Psychological

Feelings of satisfaction or dissatisfaction after buying a product occur at the

A Evaluation stage

B Purchase stage

C Post –purchase behaviour stage

D Awareness stage

Using the same brand name for several product is known as

A Family branding

B Individual branding

C Product mix

D Rebranding

The quality of raw materials used in making a product is considered as a

A Commercial characteristics

B Promotional feature

C Technical characteristics

D Legal feature

Packaging that allows easy handling and storage provides

A Promotion

B Convenience

C Identification

D Information

A symbol or sign used to represent a brand is called a

A Logo

B Label

C Brand name

D Trademark