Reasons for Recent Growth in Firm Size Increased individual income: encourages retailers to grow larger to capture more profit. Improved […]

What is an Agent? An agent is appointed by a principal (the owner of the goods) to trade on their […]

Self-Service Self-service is when a shopper moves around the store, selects goods, places them in a receptacle, and pays at […]

What is Communication? Communication refers to the transmission of information between individuals, firms, and the government, sent through the press, […]

Importance of Telecommunication Increases market size, as goods can be sold in and out of the country (e-commerce). Allows firms, […]

What is Transport? Transportation is the movement of people and goods from one place to another. It plays a vital […]

Road Transport Advantages: cheap and quick for shorter distances, offers door-to-door delivery, involves minimal documentation, is flexible for varying quantities, […]

What is Sea Transport? Sea transport moves goods and services by ship, and is the best method for bulky, heavy […]

What is Advertising? Advertising is the act of making goods known to the public — spreading information and awareness about […]

Sales Promotion A special, limited-time form of advertisement used to launch a new product or boost sales, often using giveaways […]